Yes, it was nice perusing the reveal and evaluating what I would be saving for and budgeting. This method sounds better for dealers to put up the preorders and get them to customers in a timely fashion, completely understandable decision.
zuludelta wrote: ↑Tue Oct 12, 2021 11:54 amThanks for the update!
One thing I really liked about the previous Reveal process was that it helped me budget for near-future knife purchases.
But one thing I didn't like about it—and this is really as much about me as the process—is that it always had me looking forward, instead of enjoying what I have.
The hype generated by the Reveal process was great because it kept the knife community talking about the brand in between releases, but the constant anticipation could be wearying and I think it could also lead to unhealthy levels of FOMO in certain individuals (that's part of a larger discussion about marketing/advertising in the Internet Age, I guess).
Another thing about the previous Reveal process is that it probably makes the company less able to adapt and pivot in reaction to new circumstances (e.g., pandemic-related production/distribution delays, material shortages, etc.) without looking like it's missing deadlines or walking back public statements.
Anyway, I welcome the change in the Reveal strategy
TazKristi wrote: ↑Tue Oct 12, 2021 9:05 amSpyderco will soon begin announcing new items with product-specific digital Reveals through our social media platforms and the Spyderco app. These announcements will be timed to coincide with the actual availability of the product and will not follow a specific schedule.
TazKristi wrote: ↑Tue Oct 12, 2021 9:05 amSpyderco is changing its approach to unveiling new products. Previously, the content of our “Reveals”—periodic supplements to our annual Product Guide—was driven by the goal to release them simultaneously in both digital and printed form. That required us to project the availability of new products months in advance. If things didn’t go exactly according to schedule, there was a significant delay between the announcement of a new product and its on-the-shelf availability.
To remedy this problem, Spyderco will soon begin announcing new items with product-specific digital Reveals through our social media platforms and the Spyderco app. These announcements will be timed to coincide with the actual availability of the product and will not follow a specific schedule. Throughout the year, we will periodically consolidate digital Reveals into printed Reveals, which may also include additional new-product announcements. The printed Reveals will continue to serve as handy supplements to our annual catalog.
We are confident this change will allow us to be much more timely and flexible in our approach to releasing new products. It will also reduce the frustration caused by unexpected delays in new-product availability. Rest assured, Spyderco has a lot of new products in the works. And as soon as each one is ready, you’ll be among the first to know.
The Spyderco Crew