Re: MAP policy change? 35%
Posted: Sat Jan 06, 2018 3:08 pm
I'm pretty sure this is not limited to "brick & mortar" dealers... Sal said earlier that it was also most of the big online dealers asking for it too...
sal wrote:Hi Northmanscall, Emjay,
Welcome to our forum.
Sure seems to be a lot of opinions on what we do, what we should do, what we shouldn't do. Some of you seem to trust that we thought all of that through and did what we felt what was the best thing to do for all concerned. We don't make "flip-of-the-coin" decisions. All decisions are very carefully discussed. We're not trying to rip anyone off.
Some seem to have complaints like $450 models. We make $20 models, we make $750 models. Those prices re based on the difficulty and cost of manufacture. We certainly don't expect everyone to be able to afford all of our models. We try to make something that will serve you well, you will like it and it will have good value and pleasure for you.
To say this is for Brick and Mortar, not so. Most of the requests and thank you's came from your favorite on line dealers. We don't give the big dealers big discounts and we monitor their advertising prices as well. It's a PITA,but it seems the world is full of cheaters and those that would try to take advantage. Those of you that get enjoyment from "shopping around', you are still welcome to do so.
It's hard to believe that this thread has gone to so many pages. I wonder how many read it all of the way through before expressing an opinion? We do read all of the thought shared. I imagine we'll see in time if our decision was a good one? We always extend our best effort to conduct our business in an honest, fair and proper manner for all. As mentioned, these are tough competitive times in the Blade industry.
Chinese makers are getting better and still have a 3rd world country monetary standard. They also counterfeit like crazy? We have to compete with all of this and we try our best to do so. Try to take step back an see a bigger picture.
sal
Yup he didmattman wrote:I'm pretty sure this is not limited to "brick & mortar" dealers... Sal said earlier that it was also most of the big online dealers asking for it too...
This is what it's all about. If you are happy with your choices then that is all that matters.Eli Chaps wrote:
No, I don't think my measly purchases, or lack of, will have any impact but I feel good about my choices and that is enough for me.
Eli Chaps wrote:There is no price fixing. Some people seem to be losing that fact in the discussion.
Companies can sell the product at whatever price they want. They just can't publicly advertise it.
Spyderco should sell through whatever dealer can sell their products. If they choose to use Amazon then they do. Don't buy them off Amazon if it bothers you - I don't because I have read countless posts on here about fake knives from them.gaj999 wrote:I'd bet money that Amazon is the biggest knife dealer in the world ...ross8425 wrote:Knives I buy from dealers, Amazon is not what I consider to be a knife dealer.
I'm not complaining about Amazon, I'm complaining about Spyderco selling through Amazon. Whole different kettle of fish.
Proof is in the pudding. MAP has been in place for a few years now and all online retailers had to sell at 40%. Of course it's not going to be called "price fixed" but it has the same effect online.Holzfaeller wrote:If it looks like price fixing, smells like price fixing... Yeah right, I know rubbish when I hear it.
Technically true. But the effect is exactly the same. Looks like a duck, quacks like a duck, etc. It's my real issue with MAP. The Amazon thing is mouse nuts. You've got the numbers to say whether the positives outweigh the negatives there and I don't. I'm sure they move a lot of product for you and as long as the volume of fakes is low enough, you're happy. Certainly they've got the best system going for selling goods, although I'd expect the larger online knife retailers to be not so far behind. I'd love to support a decent local knife shop, but I live in a town of only half a million, and we don't have one. Once I go online, they're all the same, so the only thing keeping me away from Amazon is the fear of fakes. But I know about the problem with fakes. Most people don't. Seems like that could hurt the brand unless the fakes are of high enough quality.sal wrote:MAP isn't price fixing, it's public advertising fixing.
I understand. Variety is expensive. My personal take is that there's too much variety. It's overwhelming and unless you're made of money, which I'm not, most of it goes by the wayside. Some new stuff? Exciting, for sure. But enough is enough. Many new models strike me the way modern art does - different for the sake of being different. Most of them last for only a year or two before they're gone, so amortization of development cost has to be a large percentage of the selling price. That hurts the price/performance ratio. And one place where variety would be welcome, with stock thickness and grind thickness, there's virtually none. Thick stock and thick grinds don't improve the ratio, although I'm sure they improve warranty costs. MAP adds another straw to the load. The MAP increase another. I think the burden is getting too heavy for many and they feel bitter about it. Me, I'm mostly enjoying the show. It's interesting. I care enough to stay engaged but not so much that I get all bent out of shape over it. If a new knife blows my hair back, I'll be on it. If not, my hobby will be watching from the sidelines. It's almost as much fun as the old hobby. :)sal wrote:... We could not do what we do with variety, steels, models, new product, etc. without the sales.
The $149 with prime has been out of stock since jan 1st...willc wrote:I see the Shaman for 149 on Amazon.
MAP is working well for all the people you intended to help.
I understand completely. I'm pointing out that there are so many new models each year that most of them have been discoed before I ever see one in person. Part of that is me, as I've been disappointed ordering sight unseen so often, even when the knife looks perfect on paper, that I've gotten pretty resistant to the new stuff. Developing a lot of models that don't have staying power is costly. And it's not just the time and trouble, it bumps up fixed costs, too. Since I don't have insight into your business, I can't even guess at how much that affects the bottom line. I'm sure you're keeping it under control, but it sure looks wasteful from here.sal wrote:We don't expect every one of our customers to like all of our knives. We have a lot of different kinds of customers and their tastes and pocketbooks are all different. We make knives I'm not crazy about, but some of our customers are.
I'm really, really curious which ones you're talking about. I totally get why you might not want to answer, but I think that'd be a fascinating list to read.sal wrote: We make knives I'm not crazy about, but some of our customers are.