Why no logo?

Discuss Spyderco's byrd knives.
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araneae
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Why no logo?

Postby araneae » Thu Jan 10, 2019 11:04 am

Just curious why there is no counterpart to the spyderco bug for byrd blades? Seems like brand identity would be helped by a recognizable bird on the blade, and an easy critter to make a logo of.
So many knives, so few pockets... :)
-Nick

Just got:Rex 45 Para 3 LTWT, Harrier 2 LTWT

The "Spirit" of the design does not come through unless used. -Sal

Sjucaveman
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Re: Why no logo?

Postby Sjucaveman » Thu Jan 10, 2019 11:12 am

I think it's the hole shape that takes the place of it.
I can do all things through Christ who strengthens me. Philippians 4:13
Adam

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sal
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Re: Why no logo?

Postby sal » Thu Jan 10, 2019 12:09 pm

Correct.

sal

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Larry_Mott
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Re: Why no logo?

Postby Larry_Mott » Thu Jan 10, 2019 12:12 pm

Yeah, there's no mistaking the squinting eye in the blade :)
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araneae
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Re: Why no logo?

Postby araneae » Fri Jan 11, 2019 9:18 am

I'm no marketing pro, but a hole shape isn't really a logo.
So many knives, so few pockets... :)
-Nick

Just got:Rex 45 Para 3 LTWT, Harrier 2 LTWT

The "Spirit" of the design does not come through unless used. -Sal

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sal
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Re: Why no logo?

Postby sal » Fri Jan 11, 2019 12:03 pm

Hi Araneae,

Probably not really a "logo" in the true sense, but it is trademarked and we've been using it as such.

sal

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Knife Knut
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Re: Why no logo?

Postby Knife Knut » Sat Jan 12, 2019 5:14 pm

The only other knife I have ever seen with the byrd eye came long before byrd. It was a Chinese Cricket knockoff in the Atlanta Cutlery catalog, back in 2001-2002

Pokey
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Re: Why no logo?

Postby Pokey » Sun Jul 26, 2020 11:54 am

There are also things in logos that are rather subtle. A lot of times it's not what you see, but what you don't see in an empty space that makes part of the logo. I think with the byrd trademark hole, it's not what's etched or lased in the steel on the blade, it's what's missing, or the empty space that makes the trademark.

Other famous logos are the FedEx logo. See the white arrow between the capital E and the x? It's suppose to mean, "progress" and "moving forward." (except when it's on the left side of their vehicles/trailers ;) ) How many deer are on the Browning Buckmark ? There are two. The mule deer buck with its antlers is drawn by the thick lines and the doe is inside the lines. The Amazon logo has a few meanings. The gold arrow makes a smile and it's pointing from the a to the z because Amazon sells everything from a to z.


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