Why dont companies round off prices???
- SpyderEdgeForever
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Why dont companies round off prices???
I know, I have read and heard the claims that in the eyes of some people 99 cents or 9.99 seems cheaper than 1.00 or 10 dollars, but supposedly most customers in the world prefer round numbers. It would make things easier for the customer consumer if you get a round number. When I buy a knife I prefer to see 50.00 or 60.00 instead of 49.95 or 49.99 or 59.95 or 59.80. What is the deal with this everyone and why won't all companies keep their prices listed in round numbers?
- defenestrate
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Re: Why dont companies round off prices???
it's an ancient marketing technique. oftentimes people will see 9.99 and think 9 instead of 10, whereas I would still consider it pretty much 10. This has been proven to work through lord knows how many marketing and advertising studies, so it obviously works well on some folks.
- SpyderNut
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Re: Why dont companies round off prices???
Yep. What Chris said. Kind of a marketing/psychological mind game to help encourage people to buy. For some reason, $32,999 looks a lot more appealing than $33,000.
:spyder: -Michael
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Re: Why dont companies round off prices???
About as dumb as listing gas prices $2.69.9!! :eek: John :)
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- Larry_Mott
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Re: Why dont companies round off prices???
..Or not, since as already said it is proven time and time again that it works :)jmh58 wrote:About as dumb as listing gas prices $2.69.9!! :eek: John :)
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- The Deacon
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Re: Why dont companies round off prices???
What I find funnier is that almost every time I've rounded off the MSRP of a Spyderco when replying to a thread here, someone will inevitably chime in to correct me. :D
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- demoncase
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Re: Why dont companies round off prices???
It's to deliberately infuriate those with OCD. :D
It's for the same reason that I will deliberately open a bag of chips/crisps at the bottom when in the office....and listen to the howls of anguish at them being 'upside down and WRONG!'
This makes me, variously- quoting here:
"A <deleted expletive> pervert"
"An evil, evil man- you should be made to sit on the carpark until you finish the bag so I don't have to see it"
"Someone who just wants to watch the world burn"
:D
It's for the same reason that I will deliberately open a bag of chips/crisps at the bottom when in the office....and listen to the howls of anguish at them being 'upside down and WRONG!'
This makes me, variously- quoting here:
"A <deleted expletive> pervert"
"An evil, evil man- you should be made to sit on the carpark until you finish the bag so I don't have to see it"
"Someone who just wants to watch the world burn"
:D
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- Surfingringo
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Re: Why dont companies round off prices???
My ex-girlfriend (note the prefix EX) used to open a bag of chips by chewing into the side of it like a rat. She had to go. :cool: :Ddemoncase wrote:It's to deliberately infuriate those with OCD. :D
It's for the same reason that I will deliberately open a bag of chips/crisps at the bottom when in the office....and listen to the howls of anguish at them being 'upside down and WRONG!'
This makes me, variously- quoting here:
"A <deleted expletive> pervert"
"An evil, evil man- you should be made to sit on the carpark until you finish the bag so I don't have to see it"
"Someone who just wants to watch the world burn"
:D
Re: Why dont companies round off prices???
Funny, we had a pack rat in camp this weekend that did the same thing to a bag of tortillas. Turned my back & it was chewed in a perfect semi-circle. A rat I can understand, a girlfriend, not so much. Had to work around it, but I do like chorizo & eggs for breakfast while camping....
Met a herd of Mini's on the mountain.
Met a herd of Mini's on the mountain.
Re: Why dont companies round off prices???
noseoil.. PM sent.. John
Not all who wander are lost!!!
Of all the paths you take in life...
Make sure some of them are Dirt!!!
Of all the paths you take in life...
Make sure some of them are Dirt!!!
Re: Why dont companies round off prices???
Yup, idiotic marketing ploy. When I hear or see $9.99, I think $10.oo and not $9.oodefenestrate wrote:it's an ancient marketing technique. oftentimes people will see 9.99 and think 9 instead of 10, whereas I would still consider it pretty much 10. This has been proven to work through lord knows how many marketing and advertising studies, so it obviously works well on some folks.
For some stupid reason, the marketing wizards think everyone falls for that nonsense.