I was at SFO earlier this year, as I usually make the pilgrimage every year.
You drive up Spyderco Way after making making a sketchy u-turn on 93 because you were listening to a great song on the radio and the sign for Spyderco heading east is a little too small and you were going a little too fast and it was a left turn anyway.
Coming up the hill, you see the big sign. SPYDERCO. You see the gleaming windows and brick exterior of the factory, and pull into the parking lot, which is full of employee vehicles and many parking spots to choose from.
You put on your mask, open the door. A smiling employee greets you at the front desk, asks you to do a temperature check and wash your hands with sanitizer. You glance up the stairs, hoping to catch a glimpse of the Glessers. (I still haven't met Sal or Eric!) Alas, they are probably hard at work and not walking around. You take a left turn thru glass doors and enter the factory store where all of the knives Spyderco currently makes are on display.
Imagine incredibly knowledgeable and attentive employees who are patient enough to let you handle every single model in the store, spray sanitizer on every single knife and wipe them down after handling, and casually let you know that a whole bunch of knives you weren't really thinking about buying today are on sale just under street price.
Then, you get to the counter to buy what you came to get, and you see Counter Puppies and BaliYos at a deliciously appealing price and purchase one of each before snagging a catalog and mid-year supplement on the way out.