Like I've said before, it's "painfully average". I think most people just want something they feel is more exciting, more exotic, more exclusive even if the technical numbers suggest that S30V is as good or better than those other steels. These days buying a knife is just as much about what steel you're buying with it and when it's a "base steel" that tends to make a knife feel less special. Steel options are another way that a lot of people justify their purchases, so when they look at their collection and they have 10 knives all in S30V and they can most likely all do the exact same job, you start nitpicking the details and you look for more variety anywhere you can find it. VG10 gets the same treatment when it's really a fantastic steel. Of all the hobbies I've been a part of, I must say knife AFI's are definitely some of the most jaded and fickle.
SHARPEN IT LIKE YOU LOVE IT, USE IT LIKE YOU HATE IT