BornIn1500 wrote: ↑
Wed Apr 15, 2020 6:11 am
Wartstein wrote: ↑
Wed Apr 15, 2020 4:02 am
The one thing I don´t understand though in your post: Why is his work, though you seem to really like it, still a "near miss"? I mean, being "just" a project (and not a real assignment) for me it´s pretty obvious that in order to do the project he just pretended that Spyderco in fact WOULD want a total rebrand (for whatever reason) and he was the one to create that for them, right? It´s not that he did it cause he actually really thought they would need a rebrand in "real life" - ?!
I think his point was to emphasize the "vacuum" a student is in. To get the most out of the projects, it would be better to look at the WHY of re-branding instead of only the HOW and then pick a company that really needs the re-branding. He only seems to be looking at half the picture. Identifying the specific market needs is more important than simply making a logo different. And making the new logo more aggressive and realistic is going the other direction for the market.
I don't mean to speak for him, but I think that's where he was going with his post.
Hi BornIn1500, You nailed it. I did like the thinking behind what adsit tried to do but wanted to point out the dangers of applying student work to real world branding challenges. He's obviously a talented young designer but he didn't have all the resources that an agency would have in the preparation for a potential rebrand.
School projects are an opportunity to think within that vacuum and let your creativity fly without real world constraints (and those constraints usually seem to challenge you in such a way that you actually do better work than you would if they weren't in your way). When a Creative Director looks at a portfolio from a student or a recent graduate of a design program, they take into account that the work was done with no time, budget or client constraints. An entry level portfolio is an opportunity for a designer to show what they're capable of without those constraints — and I remember when I was starting out the "hitting a brick wall" feeling of facing up to those restraints and eventually overcoming them.
A rebrand is a team sport that utilizes multiple disciplines withing an agency (or multiple freelancers, if an independent designer designer gets the gig). You commonly see the designer, a strategist/planner, researchers (focus groups, usability experts, etc) and, most importantly, the client. All of these pieces are critical to the success of a project like this — especially when you're dealing with a respected and beloved brand like Spyderco. This isn't a local landscaping business, it's a decades old, established company with presence around the world.
I liked what adsit did because it's cool looking, feels modern and he'd done some real thinking about how to present it — but it still wouldn't be the right direction for the company that he chose to do as a student project for all the reasons I stated here and in my post above.
I also think that adsit has a future as a designer, this is early work and he'll definitely be doing very interesting work in the future and I look forward to seeing it!