This is interesting in many ways. Because when I talk to all my "non-knife" friends who tend to show interest in carrying an EDC folder they all have a lot of similarities. Most of the guys and almost all of the ladies I know mostly prefer the Swiss Army knives when I show them the folders I have on hand.
I would also say that 90% of the "non-knife" people I talk to have no idea on the huge differences between high quality serrations like the ones Spyderco produces and put them up against the low dollar "Rip-Mart" units
But when I point out to them just how good a high quality serrated blade performs with really good blade steel I seem to have hardly no problem selling about half of them them on Spyderedged units as well as other high quality SE blades.
It also never fails to amuse me when I show a "non-knife" person something high quality like my M390 Military, C-60 Ayoob or one of my PM2 models>> they usually come back with something like " I can get a knife just as good as yours at a local flea market for $5 to $10 ">>> when I hear them say stuff like that it just makes me shake my head. Bottom line: When it comes to knives most of the general public have very little knowledge on high or low quality cutlery at at all>> or in SE or PE for that matter.