I remember seeing the original Dodos being sold for $70 everywhere. At that time, I didn't understand the Dodo and didn't want it. This one seems to be about double the price.
The MSRP seems to make sense given inflation and cost of materials. Wouter says it's a better finished product than the original.
Mark-up is exactly that, often irrational. At somewhere in the $120 range it seems a solid value and definitely a quirky following.
I guess it's a prime example of old work of an artist skyrocketing once they become established. Eric has been knocking designs out of the park lately and arguably this one was released before it's time.