Because nobody caters to its customers like Spyderco. Nobody offers such a wide variety of steel, shapes, sizes, and cutting edge technology like Spyderco. Spyderco's philosophy of always improving their product, great customer service, and willingness to try new things is second to none. Spyderco is just **** cool and fresh compared to some of the same old, bland stuff that other companies offer. Oh and Sal and co are just class act people and its apparent they try to offer the best value on their products for their customers.