I think all that needs to be done is for Spyderco to use that little window we all get when we load up the website that usually contains a picture of a knife.
Or for them to get their web designers to make that little "new knives" button glow when something is added.
Or add another box on the front page for press releases.
It would take one person a small amount of time to update the site frequently, hell, I'll do it. And I'll take knives as pay.
I think that really might be a solution. If Spyderco can't handle it in house and they don't want to contract someone out to do it, why not pay a fan with some free time or his or her hands. And pay in knives. It works out for both parties involved and the person would definately have a dedication to the work due to the love of Spyderco and Spyderco's knives.
(For the record I would like to be considered first if any such opportunity becomes available
I agree that this is the largest problem with Spyderco, and it doesn't make any sense because it is such an easy fix and in my mind would generate a lot more business for the company.
It seems like I only hear about new knives from the Spyderco webpage when a new knife just pops up in the catalog out of nowhere.
And I check the site and the forums to see when new knives are coming out and what is going on. A new customer isn't going to do that neither is a casual customer.